NEW YORK, New York — Spanish footwear and fashion brand Alohas has accelerated its expansion across the United States with the opening of new retail locations in New York City and Los Angeles, marking a significant step in the company’s international growth strategy. The expansion strengthens the brand’s presence in what has become its most important market and reflects increasing consumer demand for its footwear, apparel, and sustainable shopping model. The company views the United States as a critical driver of future growth and is investing heavily in physical retail locations to complement its successful online business.
The latest openings include a permanent store at 400 Bleecker Street in New York City’s West Village and a location at 1410 Abbot Kinney Boulevard in Venice, Los Angeles. These stores expand the brand’s reach in two of America’s most influential fashion markets and provide customers with a direct way to experience the company’s products and shopping concept.
The move comes just one year after Alohas entered the U.S. retail market with its first American store in New York’s Nolita neighborhood. Encouraged by strong customer demand and growing brand recognition, the company decided to accelerate its expansion plans and establish a stronger presence on both the East and West Coasts.
Company executives have indicated that the United States now accounts for approximately half of Alohas’ total sales, making the country its most important market globally. The latest store openings are expected to strengthen customer engagement while supporting continued revenue growth.
New Retail Locations Strengthen Presence in Key Fashion Markets
The new New York location places Alohas in the heart of the West Village, one of Manhattan’s most recognized shopping and lifestyle districts. The neighborhood attracts both local residents and international visitors, making it an ideal setting for a brand seeking greater visibility and customer interaction. The company selected the location to build upon the success of its original Nolita store and better serve a growing customer base in the city.
Meanwhile, the Los Angeles location marks the company’s first physical presence on the West Coast. Situated on Abbot Kinney Boulevard in Venice, the store places Alohas among a collection of well-known fashion, lifestyle, and retail brands. The area is widely recognized as one of Los Angeles’ premier shopping destinations and attracts consumers interested in contemporary fashion and innovative retail concepts.
Both stores officially opened in May as part of the company’s broader international growth strategy. The expansion demonstrates Alohas’ confidence in the American market and its belief that physical stores remain important despite the continued growth of e-commerce.
The company expects the new locations to help increase brand awareness while providing opportunities to engage directly with customers who prefer in-person shopping experiences before making purchases.
On-Demand Model Remains Central to Expansion Strategy
Unlike traditional fashion retailers, Alohas operates using an on-demand production model designed to reduce excess inventory and improve sustainability. The company’s physical stores are not intended to function as large inventory warehouses. Instead, they serve as showrooms where customers can explore products, try on styles, and place orders that are later delivered to their homes.
This approach allows the brand to limit overproduction, one of the fashion industry’s biggest environmental challenges. By producing goods based on actual demand, the company seeks to reduce waste while maintaining greater control over inventory levels. Company leaders believe this model aligns with the expectations of modern consumers who increasingly prioritize sustainability when making purchasing decisions.
The on-demand concept has become a defining feature of Alohas’ business strategy and differentiates the brand from many competitors. Management has emphasized that the same system used in Europe is now being implemented throughout its American retail network.
As the company expands internationally, maintaining consistency in this retail model remains a priority. Executives argue that combining physical retail experiences with efficient production practices provides a balance between customer convenience and environmental responsibility.
Growth Plans Extend Beyond Footwear and Retail Expansion
The new stores are part of a broader expansion plan that extends beyond geographic growth. Alohas has reported strong financial performance, with revenue increasing significantly in recent years as the company continues to attract customers across multiple markets. According to company reports, sales reached approximately €45 million in 2025, reflecting substantial year-over-year growth.
In addition to opening new stores, the company is broadening its product offerings. While Alohas initially built its reputation through footwear, it has increasingly expanded into apparel and accessories. The company has also announced plans to enter the handbag category as part of its ongoing diversification strategy.
Executives view these initiatives as natural extensions of the brand and believe they will create new opportunities to deepen customer relationships. The company currently operates stores in several major international cities, including Barcelona, Paris, London, Milan, Copenhagen, Amsterdam, New York, and Los Angeles.
With additional openings reportedly planned in the future, Alohas appears committed to building a larger global retail network while maintaining the sustainability-focused business model that has fueled its success.
Alohas U.S. Expansion Overview
| Detail | Information |
|---|---|
| Company | Alohas |
| Headquarters | Barcelona, Spain |
| Industry | Fashion and Footwear |
| New York Store | 400 Bleecker Street, West Village |
| Los Angeles Store | 1410 Abbot Kinney Boulevard, Venice |
| U.S. Market Entry | 2025 |
| U.S. Sales Contribution | Approximately 50% of Total Sales |
| Business Model | On-Demand Production |
| 2025 Revenue | Approximately €45 Million |
| Future Expansion | Additional Store Openings Planned |
Alohas’ decision to expand its presence in New York and Los Angeles highlights the growing importance of the United States to the company’s global strategy. By opening stores in two of the country’s most influential fashion markets, the brand is positioning itself for continued growth while strengthening relationships with American consumers.
The expansion also reflects broader trends within the retail industry, where companies are seeking to combine digital commerce with carefully selected physical locations. Alohas’ on-demand model offers a unique approach that balances customer engagement with sustainability goals, helping the company stand out in a competitive marketplace.
As the company continues to broaden its product range and explore additional retail opportunities, its performance in the United States will likely play a major role in shaping future growth. The latest store openings suggest that Alohas is confident in both its business model and the long-term potential of the American market.
FAQ’s:
Where did Alohas open its new U.S. stores?
The company opened a store at 400 Bleecker Street in New York City and another at 1410 Abbot Kinney Boulevard in Venice, Los Angeles.
Why is the U.S. market important to Alohas?
The United States accounts for roughly 50% of the company’s total sales, making it its largest market.
What is Alohas known for?
Alohas is known for footwear, fashion products, and its sustainability-focused on-demand production model.
How does the on-demand model work?
Customers can try products in stores and place orders that are later shipped, helping reduce excess inventory and waste.
What are the company’s future plans?
Alohas plans additional store openings and is expanding into new product categories, including handbags.
